Vivek M

Vivek M

AI Native GTM-E

I build GTM systems that find the right people, at the right time, with the right message.

Clean lists. Right signals. Relevant outreach. I wire together data, AI, and messaging that lands because it is relevant, not because it is loud. Builder background. Revenue focus.

The Workflow

  • 01Understanding the ICP
  • 02Mapping the signals
  • 03Building the list
  • 04Enriching the data
  • 05Crafting the message
  • 06Launching the campaign

Tools change. Systems don't.

I am tool agnostic. The stack evolves. The thinking behind it stays the same.

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What I focus on.

Where I do my best work

Four areas where GTM thinking and technical execution actually compound.

01

Intelligence

Finding who needs it and when. ICP research, signal detection, buying window identification.

02

Infrastructure

Building the systems that find and enrich. Clay, Deepline, Claude Code, enrichment pipelines.

03

Execution

Running outreach that lands. Email infrastructure, deliverability, copy, campaigns, real results.

04

Automation

Making it run itself. Decision engines, agents, deployed tools that work without constant input.

The story so far

Started with video editing. Freelance. Figuring things out during engineering undergrad.

One day a client asked if I could build a website. Said yes. Had no idea how. Figured it out overnight, over-delivered, and that became GrowthBaeGrowthBae.

Six years. Football agencies, top tier clients across the UK and US.

AI happened next. Started building products natively with AI. Got pulled into product along the way. Helped ship a fitness app on the App StoreGrytt.

GTM engineering is where everything clicked. Every skill I had built compounded into one.

The idea that you could find exactly who needs what your client sells, detect when they are ready, and reach them with something relevant enough to get a reply.

Now I build the systems that do that.

Background.

GrowthBae, Founder

6 years of building brands, websites, and digital products for football clubs, sports agencies, and lifestyle brands across the US and UK.

Every client came from outbound. Cold outreach, manual research, finding the right person at the right time. That is where my GTM instincts were built before I knew what GTM engineering was.

GrowthBae work 1
GrowthBae work 2
GrowthBae work 3
GrowthBae work 4
GrowthBae work 1
GrowthBae work 2
GrowthBae work 3
GrowthBae work 4

Available for GTM Engineering contracts.

Let's build your revenue system.

Off the clock.

The rest of it

Photos I took, and whatever is on repeat.

Portrait
Am I Dreaming

Am I Dreaming

Metro Boomin · A$AP Rocky

Leverage isn't just code or capital, it's clarity. The clearer your thinking, the faster your systems compound.
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